A name given to a product or service.

synonyms: brand name, marque, trade name.

Roget 388: fuel, firing, combustible.    [solid fuels] coal, wallsend^†, anthracite, culm^†, coke, carbon, charcoal, bituminous coal, tar shale; turf, peat, firewood, bobbing, faggot, log; cinder etc. (products of combustion) 384; ingle, tinder, touchwood; sulphur, brimstone; incense; port-fire; fire-barrel, fireball, brand; amadou^†, bavin^†; blind coal, glance coal; German tinder, pyrotechnic sponge, punk, smudge [U.S.]; solid fueled rocket.    [fuels for candles and lamps] wax, paraffin wax, paraffin oil; lamp oil, whale oil.    [liquid fuels] oil, petroleum, gasoline, high octane gasoline, nitromethane, petrol, gas, juice [Coll.], gasohol, alcohol, ethanol, methanol, fuel oil, kerosene, jet fuel, heating oil, number 2 oil, number 4 oil, naphtha; rocket fuel, high specific impulse fuel, liquid hydrogen, liquid oxygen, lox.    [gaseous fuels] natural gas, synthetic gas, synthesis gas, propane, butane, hydrogen.    brand, torch, fuse; wick; spill, match, light, lucifer, congreve^†, vesuvian, vesta^†, fusee, locofoco^†; linstock^†.    candle etc. (luminary) 423; oil etc. (grease) 356.    ... show more

Roget 423: luminary; light etc. 420; flame etc. (fire) 382.    spark, scintilla; phosphorescence, fluorescence.    sun, orb of day, Phoebus, Apollo^†, Aurora; star, orb; meteor, falling star, shooting star; blazing star, dog star, Sirius; canicula, Aldebaran^†; constellation, galaxy; zodiacal light; anthelion^†; day star, morning star; Lucifer; mock sun, parhelion; phosphor, phosphorus; sun dog^†; Venus.    aurora, polar lights; northern lights, aurora borealis; southern lights, aurora australis.    lightning; chain lightning, fork lightning, sheet lightning, summer lightning; ball lightning, kugelblitz [G.]; [chemical substances giving off light without burning] phosphorus, yellow phosphorus; scintillator, phosphor; firefly luminescence.    ignis fatuus [Lat.]; Jack o'lantern, Friar's lantern; will-o'-the-wisp, firedrake^†, Fata Morgana [Lat.]; Saint Elmo's fire.    [luminous insects] glowworm, firefly, June bug, lightning bug.    [luminous fish] anglerfish.    [Artificial light] gas; gas light, lime light, lantern, lanthorn^†; dark lantern, bull's-eye; candle, bougie [Fr.], taper, rushlight; oil etc. (grease) 356; wick, burner; Argand^†, moderator, duplex; torch, flambeau, link, brand; gaselier^†, chandelier, electrolier^†, candelabrum, candelabra, girandole^†, sconce, luster, candlestick.    [non-combustion based light sources] lamp, light; incandescent lamp, tungsten bulb, light bulb; flashlight, torch [Brit.]; arc light; laser; [microwave radiation]; maser neon bulb, neon sign; fluorescent lamp.    [parts of a light bulb] filament; socket; contacts; filler gas.    firework, fizgig^†; pyrotechnics; rocket, lighthouse etc. (signal) 550.    ... show more

Dutch: merknaam, merk, brandmerk, handelsnaam
Polish: trademark, marka, brand

A recognizable kind:
— There's a new brand of hero in the movies now.

synonym: make.

Polish: brand, marka

Identification mark on skin, made by burning.

Polish: piętno

A piece of wood that has been burned or is burning.

synonym: firebrand.

Polish: głownia, żagiew

A symbol of disgrace or infamy.

synonyms: mark, stain, stigma.

Roget 550: indication; symbolism, symbolization; semiology, semiotics, semeiology^†, semeiotics^†; Zeitgeist.    [means of recognition: property] characteristic, diagnostic; lineament, feature, trait; fingerprint, voiceprint, footprint, noseprint [for animals]; cloven hoof; footfall; recognition (memory) 505.    [means of recognition: tool] diagnostic, divining rod; detector.    sign, symbol; index, indice^†, indicator; point, pointer; exponent, note, token, symptom; dollar sign, dollar mark.    type, figure, emblem, cipher, device; representation etc. 554; epigraph, motto, posy.    gesture, gesticulation; pantomime; wink, glance, leer; nod, shrug, beck; touch, nudge; dactylology^†, dactylonomy^†; freemasonry, telegraphy, chirology [Med.], byplay, dumb show; cue; hint etc. 527; clue, clew, key, scent.    signal, signal post; rocket, blue light; watch fire, watch tower; telegraph, semaphore, flagstaff; cresset^†, fiery cross; calumet; heliograph; guidon; headlight.    [sign (evidence) on physobj of contact with another physobj] mark, scratch, line, stroke, dash, score, stripe, streak, tick, dot, point, notch, nick.    print; imprint, impress, impression.    [symbols accompanying written text to signify modified interpretation] keyboard symbols, printing symbols; [Symbols for emphasis], red letter, italics, sublineation^†, underlining, bold font; jotting; note, annotation, reference; blaze, cedilla, guillemets^†, hachure [Topo.]; [Special Characters list], quotation marks, "; double quotes, " "; parentheses, "( )"; brackets, "[ ]"; braces, "{ }", curly brackets; arrows, slashes; left parenthesis, "("; right parenthesis, ")"; opening bracket, "["; closing bracket, "]"; left curly brace, "{"; right curly brace, "}"; left arrow, ""; forward slash, "/"; backward slash, "\\"; exclamation point, "!"; commercial at, "@"; pound sign, "#"; percent sign, "%"; carat, "^"; ampersand, "&"; asterisk, "*"; hyphen, "-"; dash, "-", "_"; em dash, "--"; plus sign, "+"; equals sign, "="; question mark, "?"; period, "."; semicolon, ";"; colon, ":"; comma, ","; apostrophe, "'"; single quote, "'"; tilde, "~". [For identification: general] badge, criterion; countercheck^†, countermark^†, countersign, counterfoil; duplicate, tally; label, ticket, billet, letter, counter, check, chip, chop; dib^†; totem; tessera^†, card, bill; witness, voucher; stamp; cacher [Fr.]; trade mark, Hall mark.    [For identification of people, on a document] signature, mark, autograph, autography; attestation; hand, hand writing, sign manual; cipher; seal, sigil [Lat.], signet, hand and seal [Law]; paraph^†, brand; superscription; indorsement^†, endorsement.    [For identification of people, to gain access to restricted (locations or information)] password, watchword, catchword; security card, pass, passkey; credentials etc. (evidence) 467; open sesame; timbrology^†; mot de passe [Fr.], mot du guet [Fr.]; pass-parole; shibboleth.    title, heading, docket.    address card, visiting card; carte de visite [Fr.].    insignia; banner, banneret^†, bannerol^†; bandrol^†; flag, colors, streamer, standard, eagle, labarum^†, oriflamb^†, oriflamme; figurehead; ensign; pennon, pennant, pendant; burgee^†, blue Peter, jack, ancient, gonfalon, union jack; banderole, old glory [U.S.], quarantine flag; vexillum^†; yellow-flag, yellow jack; tricolor, stars and stripes; bunting.    heraldry, crest; coat of arms, arms; armorial bearings, hatchment^†; escutcheon, scutcheon; shield, supporters; livery, uniform; cockade, epaulet, chevron; garland, love knot, favor.    [Of locality] beacon, cairn, post, staff, flagstaff, hand, pointer, vane, cock, weathercock; guidepost, handpost^†, fingerpost^†, directing post, signpost; pillars of Hercules, pharos; bale-fire, beacon-fire; l'etoile du Nord [Fr.]; landmark, seamark; lighthouse, balize^†; polestar, loadstar^†, lodestar; cynosure, guide; address, direction, name; sign, signboard.    [Of the future] warning etc. 668; omen etc. 512; prefigurement etc. 511.    [Of the past] trace, record &c., 551.    [Of danger] warning etc. 668, alarm etc. 669.    [of authority]. scepter etc. 747.    [of triumph]. trophy etc. 733.    [of quantity]. gauge etc. 466.    [Of Distance] milestone, milepost.    [Of disgrace], brand, fool's cap.    [For detection], check, telltale; test etc. (experiment) 463; mileage ticket; milliary^†.    notification etc. (information) 527; advertisement etc. (publication) 531.    word of command, call; bugle call, trumpet call; bell, alarum, cry; battle cry, rallying cry; angelus^†; reveille; sacring bell^†, sanctus bell [Lat.].    exposition etc. (explanation) 522, proof etc. (evidence) 463; pattern etc. (prototype) 22.    ... show more

Roget 874: disrepute, discredit; ill repute, bad repute, bad name, bad odor, bad favor, ill name, ill odor, ill favor; disapprobation etc. 932; ingloriousness, derogation; abasement, debasement; abjectness etc. adj.; degradation, dedecoration^†; a long farewell to all my greatness [Henry VIII]; odium, obloquy, opprobrium, ignominy.    dishonor, disgrace; shame, humiliation; scandal, baseness, vileness^†; turpitude etc. (improbity) 940^†; infamy.    tarnish, taint, defilement, pollution.    stain, blot, spot, blur, stigma, brand, reproach, imputation, slur.    crying shame, burning shame; scandalum magnatum [Lat.], badge of infamy, blot in one's escutcheon; bend sinister, bar sinister; champain^†, point champain^†; byword of reproach; Ichabod.    argumentum ad verecundiam [Lat.]; sense of shame etc. 879.    ... show more

A cutting or thrusting weapon that has a long metal blade and a hilt with a hand guard.

synonyms: blade, steel, sword.

Roget 727: arm, arms; weapon, deadly weapon; armament, armaments, armature; panoply, stand of arms; armor etc. (defense) 717; armory etc. (store) 636; apparatus belli [Lat.].    ammunition; powder, powder and shot; cartridge; ball cartridge, cartouche, fireball; villainous saltpeter" [Henry IV]; dumdum bullet.    explosive; gunpowder, guncotton; mercury fulminate; picrates; pentaerythritol tetranitrate, PETN.    high explosive; trinitrotoluene, TNT; dynamite, melinite^†, cordite, lyddite, plastic explosive, plastique; pyroxyline^†.    [knives and swords: list] sword, saber, broadsword, cutlass, falchion^†, scimitar, cimeter^†, brand, whinyard, bilbo, glaive^†, glave^†, rapier, skean, Toledo, Ferrara, tuck, claymore, adaga^†, baselard^†, Lochaber ax, skean dhu^†, creese^†, kris, dagger, dirk, banger^†, poniard, stiletto, stylet^†, dudgeon, bayonet; sword-bayonet, sword-stick; side arms, foil, blade, steel; ax, bill; pole-ax, battle-ax; gisarme^†, halberd, partisan, tomahawk, bowie knife^†; ataghan^†, attaghan^†, yataghan^†; yatacban^†; assagai, assegai^†; good sword, trusty sword, naked sword; cold steel.    club, mace, truncheon, staff, bludgeon, cudgel, life preserver, shillelah, sprig; hand staff, quarter staff; bat, cane, stick, knuckle duster; billy, blackjack, sandbag, waddy^†.    gun, piece [Fr.]; firearms; artillery, ordnance; siege train, battering train; park, battery; cannon, gun of position, heavy gun, field piece [Fr.], mortar, howitzer, carronade^†, culverin^†, basilisk; falconet, jingal^†, swivel, pederero^†, bouche a feu [Fr.]; petard, torpedo; mitrailleur [Fr.], mitrailleuse [Fr.]; infernal machine; smooth bore, rifled cannon, Armstrong gun^†, Lancaster gun, Paixhan gun, Whitworth gun, Parrott gun, Krupp gun, Gatling gun, Maxim gun, machine gun; pompom^†; ten pounder.    small arms; musket, musketry, firelock^†, fowling piece [Fr.], rifle, fusil^†, caliver^†, carbine, blunderbuss, musketoon^†, Brown Bess, matchlock, harquebuss^†, arquebus, haguebut^†; pistol, postolet^†; petronel; small bore; breach-loader, muzzle-loader; revolver, repeater; Minis rifle, Enfield rifle, Flobert rifle, Westley Richards rifle, Snider rifle, Martini-Henry rifle, Lee-Metford rifle, Lee-Enfield rifle, Mauser rifle, magazine rifle; needle gun, chassepot^†; wind gun, air gun; automatic gun, automatic pistol; escopet^†, escopette^†, gunflint, gun-lock; hackbut^†, shooter, shooting iron [U.S.], six-shooter [U.S.], shotgun; Uzzi, assault rifle, Kalashnikov.    bow, crossbow, balister^†, catapult, sling; battering ram etc. (impulse) 276; gunnery; ballistics etc. (propulsion) 284.    missile, bolt, projectile, shot, ball; grape; grape shot, canister shot, bar shot, cannon shot, langrel shot^†, langrage shot^†, round shot, chain shot; balista^†, ballista^†, slung shot, trebucbet^†, trebucket^†; bullet, slug, stone, brickbat, grenade, shell, bomb, carcass, rocket; congreve^†, congreve rocket^†; shrapnel, mitraille [Fr.]; levin bolt^†, levin brand^†; thunderbolt.    pike, lance, spear, spontoon^†, javelin, dart, jereed^†, jerid^†, arrow, reed, shaft, bolt, boomerang, harpoon, gaff; eelspear^†, oxgoad^†, weet-weet, wommerah^†; cattle prod; chemical mace.    ... show more

Dutch: degen, zwaard
Polish: miecz

Burn with a branding iron to indicate ownership; of animals.

Roget 384: heat, warm, chafe, stive^†, foment; make hot etc. 382; sun oneself, sunbathe.    go up in flames, burn to the ground (flame) 382.    fire; set fire to, set on fire; kindle, enkindle, light, ignite, strike a light; apply the match to, apply the torch to; rekindle, relume^†; fan the flame, add fuel to the flame; poke the fire, stir the fire, blow the fire; make a bonfire of.    melt, thaw, fuse; liquefy etc. 335.    burn, inflame, roast, toast, fry, grill, singe, parch, bake, torrefy^†, scorch; brand, cauterize, sear, burn in; corrode, char, calcine, incinerate; smelt, scorify^†; reduce to ashes; burn to a cinder; commit to the flames, consign to the flames.    boil, digest, stew, cook, seethe, scald, parboil, simmer; do to rags.    take fire, catch fire; blaze etc. (flame) 382.    ... show more

To accuse or condemn or openly or formally or brand as disgraceful.

synonyms: denounce, mark, stigmatise, stigmatize.

Roget 874: be inglorious etc. adj.; incur disgrace etc. n.; have a bad name, earn a bad name; put a halter round one's neck, wear a halter round one's neck; disgrace oneself, expose oneself.    play second fiddle; lose caste; pale one's ineffectual fire; recede into the shade; fall from one's high estate; keep in the background etc. (modesty) 881; be conscious of disgrace etc. (humility) 879; look blue, look foolish, look like a fool; cut a poor figure, cut a sorry figure; laugh on the wrong side of the mouth; make a sorry face, go away with a flea in.    one's ear, slink away.    cause shame etc. n.; shame, disgrace, put to shame, dishonor; throw dishonor upon, cast dishonor upon, fling dishonor upon, reflect dishonor upon etc. n.; be a reproach etc. n.. to; derogate from.    tarnish, stain, blot sully, taint; discredit; degrade, debase, defile; beggar; expel etc. (punish) 972.    impute shame to, brand, post, stigmatize, vilify, defame, slur, cast a slur upon, hold up to shame, send to Coventry; tread under foot, trample under foot; show up, drag through the mire, heap dirt upon; reprehend etc. 932.    bring low, put down, snub; take down a peg, take down a peg lower, take down a peg or two.    obscure.    eclipse, outshine, take the shine out of; throw into the shade, cast into the shade; overshadow; leave in the background, put in the background; push into a corner, put one's nose out of joint; put out, put out of countenance.    upset, throw off one's center; discompose, disconcert; put to the blush etc. (humble) 879.    ... show more

Roget 932: disapprove; dislike etc. 867; lament etc. 839; object to, take exception to; be scandalized at, think ill of; view with disfavor, view with dark eyes, view with jaundiced eyes; nil admirari [Lat.], disvalue^†; improbate^†.    frown upon, look grave; bend the brows, knit the brows; shake the head at, shrug the shoulders; turn up the nose etc. (contempt) 930; look askance, look black upon; look with an evil eye; make a wry face, make a wry mouth at; set one's face against.    dispraise, discommend^†, disparage; deprecate, speak ill of, not speak well of; condemn etc. (find guilty) 971.    blame; lay blame upon, cast blame upon; censure, fronder [Fr.], reproach, pass censure on, reprobate, impugn.    remonstrate, expostulate, recriminate.    reprehend, chide, admonish; berate, betongue^†; bring to account, call to account, call over the coals, rake over the coals, call to order; take to task, reprove, lecture, bring to book; read a lesson, read a lecture to; rebuke, correct.    reprimand, chastise, castigate, lash, blow up, trounce, trim, laver la tete [Fr.], overhaul; give it one, give it one finely; gibbet.    accuse etc. 938; impeach, denounce; hold up to reprobation, hold up to execration; expose, brand, gibbet, stigmatize; show up, pull up, take up; cry 'shame' upon;" be outspoken; raise a hue and cry against.    execrate etc. 908; exprobate^†, speak daggers, vituperate; abuse, abuse like a pickpocket; scold, rate, objurgate, upbraid, fall foul of; jaw; rail, rail at, rail in good set terms; bark at; anathematize, call names; call by hard names, call by ugly names; avile^†, revile; vilify, vilipend^†; bespatter; backbite; clapperclaw^†; rave against, thunder against, fulminate against; load with reproaches.    exclaim against, protest against, inveigh against, declaim against, cry out against, raise one's voice against.    decry; cry down, run down, frown down; clamor, hiss, hoot, mob, ostracize, blacklist; draw up a round robin, sign a round robin.    animadvert upon, reflect upon; glance at; cast reflection, cast reproach, cast a slur upon; insinuate, damn with faint praise; hint a fault and hesitate dislike;" not to be able to say much for.    scoff at, point at; twit, taunt etc. (disrespect) 929; sneer at etc. (despise) 230; satirize, lampoon; defame etc. (detract) 934; depreciate, find fault with, criticize, cut up; pull to pieces, pick to pieces; take exception; cavil; peck at, nibble at, carp at; be censorious etc. adj.; pick holes, pick a hole, pick a hole in one's coat; make a fuss about.    take down, take down a peg, set down; snub, snap one up, give a rap on the knuckles; throw a stone at, throw a stone in one's garden; have a fling, have a snap at; have words with, pluck a crow with; give one a wipe, give one a lick with the rough side of the give one a lick with the rough side of the tongue.    incur blame, excite disapprobation, scandalize, shock, revolt; get a bad name, forfeit one's good opinion, be under a cloud, come under the ferule, bring a hornet's nest about one's ears.    take blame, stand corrected; have to answer for.    ... show more

Roget 934: detract, derogate, decry, deprecate, depreciate, disparage; run down, cry down; backcap [U.S.]; belittle; sneer at etc. (contempt) 930; criticize, pull to pieces, pick a hole in one's coat, asperse, cast aspersions, blow upon, bespatter, blacken, vilify, vilipend^†; avile^†; give a dog a bad name, brand, malign; muckrake; backbite, libel, lampoon, traduce, slander, defame, calumniate, bear false witness against; speak ill of behind one's back.    fling dirt etc. (disrespect) 929; anathematize etc. 932; dip the pen in gall, view in a bad light.    impugn (disparage the motives of); assail, attack etc. 716; oppose etc. 708; denounce, accuse etc. 938.    ... show more

Mark with a brand or trademark:
— When this product is not branded it sells for a lower price.

synonyms: brandmark, trademark.

Mark or expose as infamous:
— She was branded a loose woman.

synonym: post.

Dutch: inbranden