Something that provides guidance (as Polaris guides mariners).

Roget 550: indication; symbolism, symbolization; semiology, semiotics, semeiology^†, semeiotics^†; Zeitgeist.    [means of recognition: property] characteristic, diagnostic; lineament, feature, trait; fingerprint, voiceprint, footprint, noseprint [for animals]; cloven hoof; footfall; recognition (memory) 505.    [means of recognition: tool] diagnostic, divining rod; detector.    sign, symbol; index, indice^†, indicator; point, pointer; exponent, note, token, symptom; dollar sign, dollar mark.    type, figure, emblem, cipher, device; representation etc. 554; epigraph, motto, posy.    gesture, gesticulation; pantomime; wink, glance, leer; nod, shrug, beck; touch, nudge; dactylology^†, dactylonomy^†; freemasonry, telegraphy, chirology [Med.], byplay, dumb show; cue; hint etc. 527; clue, clew, key, scent.    signal, signal post; rocket, blue light; watch fire, watch tower; telegraph, semaphore, flagstaff; cresset^†, fiery cross; calumet; heliograph; guidon; headlight.    [sign (evidence) on physobj of contact with another physobj] mark, scratch, line, stroke, dash, score, stripe, streak, tick, dot, point, notch, nick.    print; imprint, impress, impression.    [symbols accompanying written text to signify modified interpretation] keyboard symbols, printing symbols; [Symbols for emphasis], red letter, italics, sublineation^†, underlining, bold font; jotting; note, annotation, reference; blaze, cedilla, guillemets^†, hachure [Topo.]; [Special Characters list], quotation marks, "; double quotes, " "; parentheses, "( )"; brackets, "[ ]"; braces, "{ }", curly brackets; arrows, slashes; left parenthesis, "("; right parenthesis, ")"; opening bracket, "["; closing bracket, "]"; left curly brace, "{"; right curly brace, "}"; left arrow, ""; forward slash, "/"; backward slash, "\\"; exclamation point, "!"; commercial at, "@"; pound sign, "#"; percent sign, "%"; carat, "^"; ampersand, "&"; asterisk, "*"; hyphen, "-"; dash, "-", "_"; em dash, "--"; plus sign, "+"; equals sign, "="; question mark, "?"; period, "."; semicolon, ";"; colon, ":"; comma, ","; apostrophe, "'"; single quote, "'"; tilde, "~". [For identification: general] badge, criterion; countercheck^†, countermark^†, countersign, counterfoil; duplicate, tally; label, ticket, billet, letter, counter, check, chip, chop; dib^†; totem; tessera^†, card, bill; witness, voucher; stamp; cacher [Fr.]; trade mark, Hall mark.    [For identification of people, on a document] signature, mark, autograph, autography; attestation; hand, hand writing, sign manual; cipher; seal, sigil [Lat.], signet, hand and seal [Law]; paraph^†, brand; superscription; indorsement^†, endorsement.    [For identification of people, to gain access to restricted (locations or information)] password, watchword, catchword; security card, pass, passkey; credentials etc. (evidence) 467; open sesame; timbrology^†; mot de passe [Fr.], mot du guet [Fr.]; pass-parole; shibboleth.    title, heading, docket.    address card, visiting card; carte de visite [Fr.].    insignia; banner, banneret^†, bannerol^†; bandrol^†; flag, colors, streamer, standard, eagle, labarum^†, oriflamb^†, oriflamme; figurehead; ensign; pennon, pennant, pendant; burgee^†, blue Peter, jack, ancient, gonfalon, union jack; banderole, old glory [U.S.], quarantine flag; vexillum^†; yellow-flag, yellow jack; tricolor, stars and stripes; bunting.    heraldry, crest; coat of arms, arms; armorial bearings, hatchment^†; escutcheon, scutcheon; shield, supporters; livery, uniform; cockade, epaulet, chevron; garland, love knot, favor.    [Of locality] beacon, cairn, post, staff, flagstaff, hand, pointer, vane, cock, weathercock; guidepost, handpost^†, fingerpost^†, directing post, signpost; pillars of Hercules, pharos; bale-fire, beacon-fire; l'etoile du Nord [Fr.]; landmark, seamark; lighthouse, balize^†; polestar, loadstar^†, lodestar; cynosure, guide; address, direction, name; sign, signboard.    [Of the future] warning etc. 668; omen etc. 512; prefigurement etc. 511.    [Of the past] trace, record &c., 551.    [Of danger] warning etc. 668, alarm etc. 669.    [of authority]. scepter etc. 747.    [of triumph]. trophy etc. 733.    [of quantity]. gauge etc. 466.    [Of Distance] milestone, milepost.    [Of disgrace], brand, fool's cap.    [For detection], check, telltale; test etc. (experiment) 463; mileage ticket; milliary^†.    notification etc. (information) 527; advertisement etc. (publication) 531.    word of command, call; bugle call, trumpet call; bell, alarum, cry; battle cry, rallying cry; angelus^†; reveille; sacring bell^†, sanctus bell [Lat.].    exposition etc. (explanation) 522, proof etc. (evidence) 463; pattern etc. (prototype) 22.    ... show more

Roget 693: direction; management, managery^†; government, gubernation^†, conduct, legislation, regulation, guidance; bossism [U.S.]; legislature; steerage, pilotage; reins, reins of government; helm, rudder, needle, compass; guiding star, load star, lode star, pole star; cynosure.    supervision, superintendence; surveillance, oversight; eye of the master; control, charge; board of control etc. (council) 696; command etc. (authority) 737.    premiership, senatorship; director etc. 694; chair, portfolio.    statesmanship; statecraft, kingcraft^†, queencraft^†.    ministry, ministration; administration; stewardship, proctorship^†; agency.    [person who directs] director etc. 694.    ... show more

Roget 873: distinction, mark, name, figure; repute, reputation; good repute, high repute; note, notability, notoriety, eclat, the bubble reputation" [As You Like It], vogue, celebrity; fame, famousness; renown; popularity, aura popularis [Lat.]; approbation etc. 931; credit, succes d'estime [Fr.], prestige, talk of the town; name to conjure with.    glory, honor; luster etc. (light) 420; illustriousness etc. adj.. account, regard, respect; reputableness etc. adj.^†; respectability etc. (probity) 939; good name, good report; fair name.    dignity; stateliness etc. adj.; solemnity, grandeur, splendor, nobility, majesty, sublimity.    rank, standing, brevet rank, precedence, pas, station, place, status; position, position in society; order, degree, baccalaureate, locus standi [Lat.], caste, condition.    greatness etc. adj.; eminence; height etc. 206; importance etc. 642; preeminence, supereminence; high mightiness, primacy; top of the ladder, top of the tree.    elevation; ascent etc. 305; superaltation^†, exaltation; dignification^†, aggrandizement.    dedication, consecration, enthronement, canonization, celebration, enshrinement, glorification.    hero, man of mark, great card, celebrity, worthy, lion, rara avis [Lat.], notability, somebody; classman^†; man of rank etc. (nobleman) 875; pillar of the state, pillar of the church, pillar of the community.    chief etc. (master) 745; first fiddle etc. (proficient) 700; cynosure, mirror; flower, pink, pearl; paragon etc. (perfection) 650; choice and master spirits of the age; elite; star, sun, constellation, galaxy.    ornament, honor, feather in one's cap, halo, aureole, nimbus; halo of glory, blaze of glory, blushing honors; laurels etc. (trophy) 733.    memory, posthumous fame, niche in the temple of fame; immortality, immortal name; magni nominis umbra [Lat.] [Lucan]. ... show more

Something that strongly attracts attention and admiration.