is a specific kind of: packaging, promo, promotion, promotional material, publicity.

is a broader term that covers: direct mail | preview, prevue, trailer | advertorial | mailer | newspaper ad, newspaper advertisement | commercial, commercial message | bill, broadsheet, broadside, circular, flier, flyer, handbill, throwaway | teaser | top billing.

derivation: advertise, advertize, promote, push.

is a specific kind of: listen.

is a broader term that covers: fixate.

derivation: attention | attending, attention | advertence, advertency | attention | attender, auditor, hearer, listener | attentive | advertent, heedful | attentive, heedful, paying attention, thoughtful.

is a specific kind of: hint, suggest.

entailment: denote, refer.

verb group: bear on, come to, concern, have to do with, pertain, refer, relate, touch, touch on.

derivation: allusion | allusive.

is a specific kind of: have in mind, mean, think of.

is a broader term that covers: commend, remember | speak of the devil | remember | cite, quote | touch on | appeal, invoke | namedrop | bring up, raise | drag up, dredge up | cross-refer.

derivation: name | citation, quotation, quote | acknowledgment, citation, cite, credit, mention, quotation, reference | mention, reference | citation | naming | mentioner.