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noun
A message issued in behalf of some product or cause or idea or person or institution.
synonyms: packaging, promotion, promotional material, publicity.
is a specific kind of: content, message, subject matter, substance.
is a broader term that covers: buildup | PR, public relations | blurb, endorsement, indorsement | ballyhoo, hoopla, hype, plug | pitch, sales pitch, sales talk | ad, advert, advertisement, advertising, advertizement, advertizing | sales promotion.
is a part of: marketing.
derivation: advertise, advertize, promote, push.
Polish: publicity
Find more on promo elsewhere: etymology - rhymes - Wikipedia.
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