Affectedly modest or shy especially in a playful or provocative way.

synonyms: coy, demure.

Roget 881: modest, diffident; humble etc. 879; timid, timorous, bashful; shy, nervous, skittish, coy, sheepish, shamefaced, blushing, overmodest.    unpretending^†, unpretentious; unobtrusive, unassuming, unostentatious, unboastful^†, unaspiring; poor in spirit.    out of countenance etc. (humbled) 879.    reserved, constrained, demure.    ... show more