The power to induce the taking of a course of action or the embracing of a point of view by means of argument or entreaty.
synonym: strength.
Roget 615:
motive,
springs of action,
wellsprings of action.
reason,
ground,
call,
principle;
by end,
by purpose;
mainspring,
primum mobile [Lat.],
keystone;
the why and the wherefore;
pro and con,
reason why;
secret motive,
arriere pensee [Fr.];
intention
etc.
620.
inducement,
consideration;
attraction;
loadstone;
magnet,
magnetism,
magnetic force;
allectation†,
allective†;
temptation,
enticement,
agacerie†,
allurement,
witchery;
bewitchment,
bewitchery;
charm;
spell
etc.
993;
fascination,
blandishment,
cajolery;
seduction,
seducement;
honeyed words,
voice of the tempter,
song of the Sirens forbidden fruit,
golden apple.
persuasibility†,
persuasibleness†;
attractability†;
impressibility,
susceptibility;
softness;
persuasiveness,
attractiveness;
tantalization†.
influence,
prompting,
dictate,
instance;
impulse,
impulsion;
incitement,
incitation;
press,
instigation;
provocation
etc.
(excitation of feeling)
824;
inspiration;
persuasion,
suasion;
encouragement,
advocacy;
exhortation;
advice
etc.
695;
solicitation
etc.
(request)
765;
lobbyism;
pull [Slang].
incentive,
stimulus,
spur,
fillip,
whip,
goad,
ankus†,
rowel,
provocative,
whet,
dram.
bribe,
lure;
decoy,
decoy duck;
bait,
trail of a red herring;
bribery and corruption;
sop,
sop for Cerberus.
prompter,
tempter;
seducer,
seductor†;
instigator,
firebrand,
incendiary;
Siren,
Circe;
agent provocateur;
lobbyist.
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Dutch: overredingskracht, overtuigingskracht, uitdrukkingskracht
Polish: perswazyjność